Prerequisites of a good business plan Essay

               A business plan is essential for a new business; it gives an insight to opportunities, weaknesses, threats and possibilities. This thesis developed a business plan for an ethnic brand restaurant â€Å"The Indian village†. The first part of this thesis developed a method of analyzing important elements of launching a new business. The empirical part of thesis focused on how to turn a project idea into a project plan. The research part included the examination of activity in the area of Pakistani/Indian restaurant businesses mainly based in Helsinki and Stockholm. Interviews were conducted to investigate the existing successful business strategies; this study also introduced some personal ideas of innovations.                Finnish market has a great demand for exotic food. People are always eager to try something different. The food business is firstly considered a relatively smaller investment as compared to big businesses but it is also commonly viewed as being able to become successful and move forward depending on good strategy and market research. So in some ways the food business seems like a good investment. As generally viewed, before starting a new business, one must understand and be aware of conditions and the society he wants to operate within.                   Being in Finland has allowed me to understand the conditions, demands and existence of different businesses. In order to explore the area of interest, which is the food business, required me to dine in different places. This has surely helped to observe various techniques of running such businesses.               Planning of a restaurant specializing in Indian/Pakistani cuisine urged me to develop a new business strategy of such an establishment. I tried to find the relevance of this business idea with the scientific business theory of how to start a new business. The start-up situation and the basic elements for any new business at the beginning are somewhat the same, but finding a relevant business theory for starting a new business especially in Indian/Pakistani restaurant was a challenge. Developing a business plan for a restaurant in a highly competitive environment can be difficult, but a solid plan of action can help figure it out. Working hard for a new business is good but hard work alone is not enough to attract customers. This is why a solid business plan is needed. 1.1 Background                  The selection of this specific concept was inspired by a friend’s success in new business ventures. He developed a business strategy and then started working on it empirically. It boosted my motivation and personal interest in developing a small business. One driving force is my creativity which has always enticed for satisfaction by owning a business. The background behind this selection is driven by the rapid growth of ethnic food brands, and a broad interest in exotic tastes. Another fact is a widespread belief that many ethnic cuisines are somehow healthier. Successful business can be attributed with giving oneself a high self esteem 1.2 Aims and Objectives                A new business is a big job and it is necessary to have something that can help to manage the business. A business plan can act as a management tool that can help to focus on where we are and where we want to be in the future. Chances to go without a business plan, may not be so pleasant in the end. A business plan helps to guide all stages of business towards success. A widespread belief is that many ethnic cuisines are somehow healthier. This thesis has two objectives: 1) An effort to create a powerful brand attribute to today’s health-conscious customer market. 2) The second purpose behind this plan is an ambition, to be successful and to create a secure financial resource. The current situation with job opportunities does not seem so promising to me. In that case owning a successful business can be a good alternative. This strategy appeals to the development of an exotic restaurant across culture. The food business particularly sparked the interest because these days there are a variety of restaurants with numerous offers.                   Many of them show no concern with providing food according to health standards. Being overweight is an illness which millions face each day. Some natural facts about our body cannot be changed but one way to change being overweight is starting to eat healthy food. I want to place customer convenience and comfort as the top priority. This plan is different and purely genuine, because I want to help people understand how to select healthy diets, and help changing their behavior towards nutritionally-positive food. A sensible food choice can make a huge difference to the quantity, the quality of calories, and sodium and fat consumed in a diet. So this business plan is a noble effort towards the well being of the human race and the creation of a healthy food culture, whereby people are aware of what they eat and how food can be consumed to affect their lives in a positive manner. Conceptual research †¢Analysis of existing Business Strategies through benchmarking method Empirical research †¢Critical Investigation of assumptions against facts. †¢Interviews and Surveys †¢Using the knowledge in own business plan Related experiences and views 1.3 Development process                   The research process of this thesis consists of mainly three stages. The three stages are: first, second and third. All three stages are different yet combined with each other; the first stage emphasized the importance of having a business plan; with the help of conceptual research method of scientific theory. The conceptual part of this thesis is based on McDonald (2007), and Mellor (2009). The review of these business theories helped to take thorough, careful and comprehensive look at the most important facets of starting a new business, including the contexts in which they operate. It also enhanced the understanding to spot future trouble areas, and to identify opportunities. The synthesis of these strategies is depicted in figure 2 below. Capitalization on a bright idea the knowledge of existing business network Looking at your strategy Your abilities and skills. The conceptual part of research process. In the second stage of research process, qualit ative research method was used for data collection. A good business plan depends on understanding the customer needs. Therefore a business unit should be able to define the strategies which make restaurant, a place where people want to come and eat. The market research helped to narrow down elements like personal behaviours, stories, and organizational functioning of business. This research method also contributed to understanding the nature of different businesses. Benchmarking strategy of some selected restaurants emphasized on some important elements like location, arrangements, staff, food quality, related experiences with food business, skills, knowledge of facts, and experience of customers. It enhanced the understanding about some existing business units, and the way people perceive a particular food business. In the last phase quantitative research method was used with a questionnaire analysis. This research produced numerical data collected from fifty people including some customers from different restaurants. Research methods helped to get precise measurements which were helpful to compare different trends.                   The empirical part of research process Definition of the last stage which includes, the information gathered through questionnaires and personal analysis. This information helped to measure the customer expectations and the stereotypes attached to some existing business units. Market analysis      Market planningBusiness goals and mission statementSWOT analysisRisk factorsProfilingCost strategiesLeadership strategies   The model of business plan                This chapter contains conceptual theory and strategic planning of the business plan. The business plan has mainly three purposes. First, it serves to develop a strategy and communicate it to the level of management. Second it serves as the justification of resources and budget. Third, it provides and instrument for monitoring ongoing progress and making corrections during the plans implementation. Figure 4 below depicts the key elements for a new business.                The essential elements of the approach to market plans as presented by McDonald (2007) 2.1 Market analysis            Market analysis helps to understand the competition in the market and prepares a strategy to position a new business in relation to its competitors. Without a proper analysis too often market strategies are set at too high level which leads to poor outcome. Market analysis helps selecting market segments, which helps providing products and service according to the customer expectation and demand. It provides an analysis of existing organizations, primary competitors, and key strategies to do it better and at a lower cost that customers prefer. Competitor product analysis helps to price the products, and defines the need if modern equipments are needed. Customer loyalty can be won by offering them consistent and reliable services. An entrepreneur measures his potential to introduce a broad range of product/services to keep existing customer groups attracted. New customers groups can be targeted by the additional categories provided. 2.1.1 Market Planning                Market planning is establishing an operational strategy to position a new business in the market. Market research determines the strategies that help to attract customers for new products. It helps to discover the attractions a new business can offer that others cannot. An entrepreneur can use its competitor’s business knowledge in own terms by conducting a market research. It is good to know the difference between own performance and others. All new businesses should develop some survival strategies for its operational ability during a start-up process where margins are narrow. In other words finding ways to do it better than others are doing. The observation of social behaviour, competitor’s strengths, weaknesses, and leadership and business skills helps to identify opportunities of growth. The questions below provide an insight to the market planning process especially at a start-up level. Customers: Who are my customers? How can I understand their needs and ensure their satisfaction? Competitors: How can I have an advantage over my competitor, or how I am going to do things differently? Company: At the start how can the company’s operate for its own survival and ensure its future strength? Before starting any new business, customer’s needs and business goals should be clearly determined. Customer knowledge is based on learning about their cultural norms, emotions, needs, feelings, wants, values and attitudes. It is worthwhile to know the customer’s point of view by looking at one’s own business strategy. 2.2 Business goals and mission statement               It is important to develop an understanding of products according to their profitability. A clear understanding of the profit generated by different products/services will help the both future services and products. Making a strategy is deciding how to best position the organization within its competitive environment in order to achieve profitability. The business unit should strive to arrange its objectives hieratically, from the most to the least important. A business unit should set realistic goals. The level should arise from opportunities and strengths, not from wishful thinking. A business unit must have strategic analysis of important elements. Strategic analysis is focusing down layer by layer to develop a clear understanding of market. It is referred to onion skin. Each layer must be peeled off and analyzed to examine its health before the core strategic business (SBU) is approached. EProfitability Market share Growth True business goals Business goals can be seen in these three categories. Profitability in a new business ensures growth and market share. Profitability refers to the potential of a venture to be financially successful. This may be assessed before entering into a new business or it may be used to analyze a venture. Although it may be found that one set of factors is not likely to be successful or has not been successful, it may not be necessary to abandon the venture. It may be feasible to change operational factors such as pricing or costs. 2.3 Swot analysis                   Starting a new business is a complex process and that is why it is necessary to view the overall strategies in SBUs. Unless these SBUs are identified any planning will be generic and bland. Strategic planning must focus on each SBU to identify the actions and goals. A swot analysis is the process that enables a company to assess the present state of a business. Swot Analysis †¢Strengths †¢Weaknesses †¢Opportunities †¢Threats               Through market analysis, a clear segmentation of market, seeks to avoid a bland and unfocused approach to the market. A clear definition of the specific competitors and an understanding is needed to develop a customer group. SWOT is basically abbreviated from four words: strength, weaknesses opportunities and threats. The SWOT analysis should be conducted for each of the key product or market segments should be presented briefly and in an interesting way.                Customers cannot know about a new business unless they hear about it. Creating a brand image through advertising and promotional activities is very helpful. Figure 6 below describes the elements of Swot analysis. 2.4 Risk factors             A balanced evaluation of risk is very important. A leader has to be aware of these risks, threats and harmful elements which may affect the business. The knowledge of these risk factors helps a leader to prepare a prevention strategy. Mainly there are two types of risk factors. An entrepreneur is challenged by these factors which are Internal and external. They both are equally important and depend on each other. Internal factors are to be dealt with initially, but external factors can be learned with time by gaining market experience. 2.4.1 External                They are outside the influence of management, for example performance of the national economy, stability of the industry, competitor pricing, and Interest rates. The manager should know the parts of the environment to monitor, if the business is to achieve its goals. A business has to monitor key environment forces like demographic/economic, technological, political/legal and social/cultural, and environment factors like customers, competitors, and distribution channels. The manager should set up a market intelligent system to track trends and important developments. For each trend and development, management needs to identify the implied opportunities and threats. A major purpose of environment scanning is to discern new opportunities. Opportunities can be listed and classified according to their attractiveness and the success probability. Figure 7 below depicts some external risks. Political EU legislation, inspection priorities, changing patterns of employment, flexible workforce Economic 1. Interest rates changes 2. Cost of waste disposal 3. Need to cut waste 4. Insurance premiums 5. Tax incentives Social 1. Customer demands 2. Customer expectations 3. Growth in consumer awareness 4. Greater use of media 5. Competitors Technological 1. Improved equipment 2. Better guardian 3. Substitution of materials 4. Improved data collection 5. Licensing authorities                   The risk factors and external risks, Risk management 10 principles by Jayne (2002) Internal some major internal risk factors are pricing, level of variables costs, and level of fixed costs, which are directly influenced by management. A wrong market analysis and, wrong cost strategy may lead business to jeopardy. It is important to know the demand of products, and how flexible one’s costs are (variable costs and fixed costs). Customers will definitely consider the relative cost of one’s competitors and prefer the best priced products and services available. Clear understanding of business objectives, through a proper planning, and a commitment will lead a business to success. Each business needs to evaluate its strengths and weaknesses periodically. Each factor should be rated as whether it is a major strength, a minor strength, a neutral factor, a minor weakness, or a major weakness. Figure 8 below depicts the internal risk factors a compa ny might face. Ethics and beliefs Culture of industry Presure of finances Change in processesBetter utilization of resourcesSickness and absence cost             Figure 8: The risk factors and the internal risks, Risk management 10 principles by Jayne (2002) Internal risk factors may develop a significant business risk for an investor. Some internal risks are mentioned in the figure 8 above, which can be noticed and corrected to improve the internal performance. 2.5 Profiling                  Customers face a growing range of choices in the products and service these days. They are making their choice on the basis of their perception of quality, service, and value. Companies need to understand the determinants of customer value, and satisfaction.             Customers are satisfied when their expectations are met and delighted when their expectations are exceeded. Satisfied customers remain loyal longer, buy more, are less price sensitive, and talk favorably about the company. Profiling is a useful tool to create customer satisfaction. 2.5.1 Financial profiling                A manager should be well informed about the financial position and expenditures. The leader has to know if the finances and the financial information are relevant and accurate according to the market standards. The budget has to be well prepared and accurate, for future operational strategies. Before progressing any further, all necessary financing has to be assured. Initial goal is to establish a list of expenditures on a paper, for all the required financing and then to measure one’s own capacity and strength in accordance. 2.5.2 Product profiling                  The most basic marketing tool is product, which stands for the company’s tangible offer to the market, including the product quality, design, features, and branding. Market penetration requires a good product presentation. The observation of competitor product is very important. The manager has to review the unique strengths of their own product against competitor’s, and has to know the market segment in which products serve the best. It is good to develop a product profile paper for each product. The product profile analyzes your products in terms of the concepts such as, the list of features a product offers to its customers and the benefits for a company in terms of profit. 2.5.3 Customer profiling                   The main goal of customer profiling is to categorize the traits and characteristics of customers. This process helps to identify the reasons customers purchase products from one’s company and not from the competitors. Customer profiling does not mean to know each customer individually, but just to know the primary characteristics of good and bad customers. Strategic thinking about customer profiling can help business and lead it to a profitable territory. A company has to observe its customers who are sales and profit contributors, and customers who have profitable growth potential for the future. 1. Care and concern: the customer wants to feel that the organization, its employees and its operational system are devoted to solving his problems. 2. Spontaneity: contact employees demonstrate a willingness and readiness to actively approach customers and take care of their problems. 3. Problem solving: contact employees are skilled in taking care of their duties and perform according to standards. Moreover the rest of the organization including operational support employees and operational support systems are also trained and designed to give good service. 4. Recovery: if anything goes wrong, or something unexpected happens, there is someone who is prepared to make a special effort to handle the situation, Grà ¶nroos (2000) 2.5.4 Competitor profiling                  This analysis relies on a sound understanding of customer perspectives and competitor performance. The competitor’s profile should be seen from a customer perspective by using the SBUs. In market analysis, we can define different market segments and customer groups that can be targeted. Measuring competitor’s performance and gaining clarity of own performance against competitors is useful. The aim to gain a competitor profile relies in knowing their strengths and weaknesses. This produces a source of competitive advantage. This strategy can help to create differentiation. 2.6 Cost strategy                   †Pricing is an area with a tremendous potential for increasing profitability, but unfortunately, if managed badly, it can quickly bring a business to its knees. Pricing is both art and science† (Meldrum 2007). A new business may require delivering a relevant quality product or a service possibly at the lowest cost, and to develop a cost difference over the primary competitors for making it more attractive for new customers. Standardization of products is also an important part. Cost strategy also considers the cultural facts for product pricing. A question between either providing a differentiation approach to match the customer needs with good quality, and gain competitive advantage, or having low cost to gain profit margin and increase product volume that often leads to practice a mixed approach. The company has to decide what it wants to accomplish with a particular product. If the company has selected its target market and marketing posit ion, then pricing will be straight forward. Figure 9 below depicts the nature of competitive advantage, McDonald (2007). 2.6.1 Low cost products                     Several circumstances might lead a firm to cut its price. One circumstance is if a company needs additional business and cannot generate it through increased sales efforts, product improvement or other measures. A company might face a price war, as competitors try to hold on to their market share. New business wants to ensure its customer group which it is the lowest cost producer with the best quality. This way one can win a greater volume of business through lower prices than competitors, and continue to be profitable. Prices also influence customer perceptions. In some markets high prices are seen as overcharging or taking advantage of customer. In other markets competitor with lower prices may have advantage, but a lower price can also damage the competitive position or the brand image. Brand image is associated with prices. 2.6.2 High costs products                     Some products whose prices tend to remain constantly high or fixed, it is necessary to know the real demand of those products to set a fixed cost. Increasing number of companies’ base their price on the product’s perceived value. They see the buyer’s perception of value not the seller’s cost, as the key to pricing. A company develops a product concept for a particular target market with a planned quality and price. Then management estimates the volume, which hopes to sell at this price. The estimates set the demand capacity, investment and the unit cost. Management then figures out whether the product will yield a satisfactory profit at the planned price. If it does the company goes ahead with product development otherwise, the company drops the idea. A business without the lack of a real understanding of the profit generated by different activities and products without data and strategy becomes less logical and relies jus t on intuition and luck. 2.7 Leadership strategies                     A new business at an early stage is generally considered fragile; where a leader and staff members are both new to each other, further it is not necessary that a good entrepreneur is also a good leader. In the beginning phase of management a leader might find it hard to understand his employees, so setting some guidelines might help the staff and the leader. The true leadership is like a big wise head which can direct an organization towards success. A strategic leadership can define the direction of an organization. A true leadership recognizes long-term and short-term goals and its objectives. It is also necessary for a leader to determine priorities, to direct team activities by using his inspirational leadership. According to Cameron (2008) a new leadership should have following strategies. (1) A focus on positively deviant performance, or successful performance that dramatically exceeds the norm in a positive direction; (2) An affirmative bias or an orientation toward, for example, strengths rather than weaknesses, optimism rather than pessimism, supportive rather than critical communication. (3) A focus on virtuousness and eudemonism, or on the best of the human condition and that which beings consider to be inherently good.                  A leadership is responsible for other people and their performance. Responsibility and authority are defined as operating environment. The core concept of leadership is responsibility of other people and for the results they achieve in their work. A leadership should take actions based on ethicality, shared beliefs and value connected to the basic mission of an organization. The most important characteristic of excellent leadership is the creation and strengthening of a positive development attitude. Without a positive attitude there will be no permanent learning results. Figure 10 below describes the main characteristics of excellent leadership behaviour. Professional skills Inspirational motivation . See the big picture . Clear and challenging goals . Is fully dedicated and enthusiastic . Knows how to encourage and reward . Uses humor . Tries to see the positive side Own example Individualized Consideration . Is genuinely interested in people . Knows how to listen . Is easily approachable . Takes care of the followers . Is present and enjoys being with people . Knows the followers . Accepts that people are different Building trust and confidence . OBjectivity and fairness . Honestly . Is true to his word and promises . Can make decisions . Acts in consistent fashion . Bears his responsibility in all situations Intellectual stimulation . Delegates responsibility . Gives room and freedom of action . Does not leave anyone alone, acts as a sparring partner . Two-way feed back . Does not always have to agree . Encourages others to generate ideas . Admits his own mistakes 3.1 Starting a new business in Finland                   The world economy has undergone a radical transformation in the last two decades. Geographical and cultural distances have shrunk significantly with the advent of jet airplanes, fax machines, and internet linkups. This shrinkage of distance has permitted companies to widen substantially their geographical markets as well as their supplier sources. Over the past few decades, Finland has become an entrepreneur-friendly country. It is apparent that this change will continue into the future since the opportunity for entrepreneurship has improved tremendously. Society, in Finland, gives successful entrepreneurs a high status. Finnish market has a great potential for new businesses, but still there are few who will take the risk. According to the Ministry of Trade and Industry Finland (2007) the task force set up has investigated the opportunities and methods to promote immigrant entrepreneurship. It is funded by the entrepreneurship policy programme. The task force’s mandate is linked to the Government’s new immigration policy programme and the endorsement of work-based immigration. The main purpose of the task force was to come up with measures to promote growth and opportunities for immigrant entrepreneurship. According to Boston Consulting Group, (4-2009) Scandinavia is considered amongst the most innovative regions of the world, while Denmark and Norway ranked impressive. This survey also ranked Japan as the most innovative country in the world. Nevertheless, according to this report, Finland and Sweden ranked in the top ten innovative countries. When it comes to the general perception of how difficult it is to start a small business, attitudes of Europeans and Americans are approximately similar. Most of them think that it is somewhat too difficult to start a business. 3.2 The analysis of current food culture                  Kouvola despite being a small city and relatively less populated than the bigger cities, has a variety of food providers. Mainly, there are two types of restaurants, fast food and full meal. Fast food, in general appears to be more popular among the younger generation; unfortunately, most fast foods contain too many calories, salt, and cholesterol to be ingested daily or even once a week. Eating at fast food restaurants has increased and is linked to today’s obesity. According to health specialists, children between the ages of 7-12 should consume approximately 2200 calories per day, while adults should consume approximately 2000 calories per day, although exercise levels and current weight can affect these numbers.                     The total of a single meal at a fast food restaurant could comprise almost a full day’s caloric intake. To observe the current food culture, it was necessary to record the number of calories and fat in different types of food, to make a list and to show the difference. Figure 11 below depicts the amount of calories and grams of fat packed in fast food: 3.2.1 Pakistani/Indian food culture                   Djanhal and Halliday (2007), describe the history of Subcontinent as one of the oldest civilizations of the world, which has always had lots of diversity mainly because it has been occupied by so many different nations and religions. These nations ruled India for decades, mainly the Mughals and the Great Britain. India embraced all the different and cultural influences, and religious practices. Ceremonies of local traditions have made a contribution towards the evolution of cuisine and kept adding a rich taste to the food.                  Another major influence in this development of Pak/Indian cookery was the establishment of the Mughal Empire starting in 1526. Arabic background of Mughals added lamb, beef, chicken and fish to the cuisine. The opulent tastes exhibited by such emperors as Hymayun, Akbar, Jahangir, Shah Jahan and Aurangzeb in art, architecture, music, dance, and jeweler was also extended to food. A style of cookery called Mughali’ evolved in Mughal court and even today it is very popular in Lahore/Pakistan as well as worldwide. Some widely known survivor recipes of court cookery are, for example, chicken tandoor a dish in which chicken is cooked at low temperatures in special ovens called â€Å" tandoor†, and murg musalam’ in which the whole chickens are roasted with special spices and ingredients. Shahi tukra, a dessert of sliced bread, milk, cream, sugar and saffron, is another left-over from the days of the Mughals. 3.2.2 A brief look at cookery in Pakistan                  Djanhal and Halliday describe Pakistani cookery, as full of regional character, with each of the four provinces offering special dishes. â€Å"It is difficult to decide which of the almost endless catalogue of dishes from the subcontinent can be identified as specifically†Pakistani† (Djanhal and Halliday 2007) In Punjab, Mughlai cuisine uses tandoor (ovens). In Baluchistan, cooks use the Saji method of barbecuing whole lambs and stick bread in a deep pit. From the older times, use of spices, herbs, seeds, flavorings and seasonings have helped cooks transform rather ordinary foods into an exotic cuisine.                   Some of the most commonly used spices in Pakistan today are chili powder, turmeric, garlic, paprika, black pepper, red pepper, cumin seed, bay leaf, coriander, cardamom, cloves, ginger, cinnamon saffron mace, nutmeg, poppy seeds, aniseed, almonds, pistachios, and yogurt. They are used in a wide range of pickles, chutneys, preserves, and sauces, together with curries of all descriptions and special recipes of meat, seafood, and vegetables, which gives Pakistani cooking much of its distinctive character. 3.3 Survey of two existing ethnic restaurants                Market research in this part included some interviews and surveys. It is good to know what is going on around helped the idea of establishing own business and to review the relative and essential elements. The empirical research part of this research contains surveys of two restaurants Namaskar, Helsinki, Finland Äkta Indisk & Pakistan mat in Stockholm (old city), Sweden Both of these restaurants are owned by immigrants. The main purpose of the survey was to know â€Å"how the owners got into this business† and observing their business strategies and study what they encountered while establishing their businesses. 3.3.1 Äkta Indisk & Pakistan Mat, Stockholm Sweden               Indian and Pakistani restaurant in the old city, Stockholm According to the owner of Äkta Indisk & Pakistan (2010) they have a satisfactory number of customers. Their regular customer list contains a large number of immigrants living in Sweden, including tourists and Swedish people. The owner as an immigrant, preferred to have his own business, it gave him self-esteem and less use of a foreign language. He is happy to help his compatriots in a foreign culture by giving them a job, and to participate in creating a good food culture. For a new business, being an immigrant and especially the start-up process was difficult at first but gradually it progressed. An ethnic-based brand is strength, according to the owner. He also has some regular Swedish customers that mean he has succeeded to develop a good taste across culture. The Standardization of food and menu. The restaurant menu is suitable for both vegetarian/non-vegetarian customers.                   Chili is used reasonably in the most dishes but they also have hot chili dishes depending on customer requirements. The menu in figure 13 below depicts the standardization of food. Menu at Ätka Indisk & Pakistansk Mat, Stockholm Sweden Restaurant’s arrangements and atmosphere                The owner is fond of eastern culture so he made the arrangements in accordance.                Figure 14 below shows the statue at the entrance of the restaurant, holding an Indian flag. Welcoming statue at the entrance of Ätka Indisk & Pakistan Mat Secondly the name of the restaurant consists of both Pakistan and India. Karachi is a coastal city in Pakistan, Because India and Pakistan used to be one big country before the partition, there are similarities regarding food and culture. A cultural arrangement of musical instruments. These instruments made the restaurant look more atmospheric and gave a glimpse to the golden history of music, art and food. 3.3.2 Namaskaar Indian Express, Helsinki                  Ã¢â‚¬Å"NAMASKAAR† Indian Express, Helsinki Namaskaar restaurant is located in Helsinki. The owner is a Pakistani. He has been living in Finland for more than ten years and owns two restaurants in Helsinki. On my visit I ordered different dishes to observe the menu and taste the difference. The menu contained vegetarian and non-vegetarian food, some different sort of jams, spicy pickles and cultural drinks. It was lunch time and the restaurant was full of customers so there was no room. I had to stand in a queue and wait for the turn. After the meal, I requested an interview and when the owner got to know about my links from Pakistan and Lahore, he became excited and it sparked his interest to know the opinion about his restaurant, food and the arrangements. About starting a new business across culture he told, that when he came to Finland the biggest challenge was the language, he could not communicate with people properly and he felt so helpless. H e had an inspiration from one of his family members for food business. He wanted to try it across culture, and he wanted to be successful within his limited language skills and education. He had to hire some staff from Pakistan, (mostly his family members) and some other employees that he found in Finland. He said Helsinki has become more multicultural and people are keen on having exotic food. He has many regular Finnish customers and tourists and also some Asian customers. He has never advertised his restaurant in any newspaper or magazines but according to him the best advertisement for food business is a good taste and a good quality which brings his customers back. Location is also very important to him; he would not like to move his restaurant to a new place. He said with time he has gained a reputation and has developed a taste of food, and even the tourists in Helsinki come again to his restaurants whenever they get an opportunity to come back. He is very pleased with the pr ogress of his business that three years ago he launched another branch also in Helsinki.                Figure 17 below shows the menu of Namaskaar restaurant. According to me the food was a bit too spicy, but the owner lets his customers choose a slightly spicy food. He has an idea about the standardization of food. He has reduced spices in the food but he would not like to turn a spicy dish into a sweet dish that it loses the original traditional taste, However, I was expecting it to be less spicy or perhaps bland so I was surprised that customers still liked it. The owner is very happy to promote his culture through traditional food across culture and has gained self esteem through a successful business. He has built a reality on his dreams, which was all based on a vision which he has made true as the result of his strenuous efforts. About the future challenges he thinks, there is a rich food culture in Helsinki and a tough competition, for there are many Chinese, Japanese, Indian, Spanish, Italian, and all kinds of international restaurants, so the quality has to be maintained perpetually to meet the customer’s expectations. 3.4 The questionnaire analysis                     The last part of this paper is based on a quantitative-research method. The method of research was conducted by using a questionnaire to determine people’s behavior towards Pakistani/Indian food. The research was based on measurable data gathered through benchmarking strategy. Different customers were interviewed at Pakistani/Indian restaurants to ascertain their opinions. This research proved to be a source of much useful information, that I could use it for my own restaurant project. The aim of research was an evaluation of people’s attitude towards the opening of this new restaurant. These questions were selected to evaluate the new venture, and to know people’s inclination towards the food.                  I developed a questionnaire and interviewed 50 people altogether. 1) Have you ever been to any Pakistani/Indian restaurant? The first question included respondents from Kymenlaakson area mainly Kouvola and Kotka, 64% of the respondents which is 33 people said that they have never visited any Pakistani or Indian restaurant. 17 respondents said that they have visited some Indian restaurants while visiting bigger cities like Helsinki, Lahti or Oulu. 46 respondents said they would love to try and they are interested in tasting it at least once, only 4 respondents are not very interested. Figure 18 below depicts the customer’s tendency towards Pak/Indian restaurants. Have you ever been to a Pakistani/Indian restaurant 2) What did you observe while you were there? The second question includes respondents who have experienced these restaurants and some customers were on the spot having a meal. Getting different opinions was worthwhile in improving own concept. According to 15% respondents, Indian and Pakistani restaurants are not very formal. They should serve in a formal way. 45% respondents consider it a non-vegetarian food. If they go to an Indian restaurant, they are not so sure about having the meat on the menu because Hindus are vegetarians and worship cows as one of their gods, and some Hindus do not even like to eat eggs, so people are not sure about the menu. About Pakistani restaurants 20% respondents think Muslims do not eat pork so it is maybe not wise to order a pork dish, because it may annoy them. Some respondents had an opinion that every restaurant has a different menu, so it is up to customers to choose. Y values in figure 19 below depict the customer tendency towards Pak/Indian food. The analysis of customer tendency towards Pakistani and Indian food. 3) What attracts you to select particularly an Indian Restaurant?                  40% of the respondents consider Indian/Pakistani food healthy and they like the use of herbs and spices, 15% of the interviewees said that every restaurant has a different menu so they are interested in trying it at least once. 25% of the respondents like cultural decorations and the history. It is interesting for them to observe a different taste in a different cultural surrounding. 8% of the respondents are just concerned about food quality and arrangements and not brands. Figure 20 below depicts some customer attractions towards Pak/Indian restaurants. 4) Would you like to have an Indian restaurant in your area?                   There is no Indian restaurant in Kymenlaakson area so 75% of the respondents are excited about having an Indian restaurant because they get a chance to visit some Indian restaurants only when they are in Helsinki or Lahti. 15% of respondents are satisfied with the existing number of ethnic restaurants in Kymenlaakson. 10% of the interviewees were not so keen on eastern food since they consider it fatty. Figure 21 below shows the customer attitude towards a new restaurant in Kymenlaakson area. Would you like to have an Indian restaurant in your area? 5) What are your customer expectations regarding a new Indian restaurant?                   As can be seen in figure 22 below 38% of the respondents look forward to spicy food with a good vegetarian and a non-vegetarian menu. They also appreciate a good cultural environment. 15% of the Interviewees are concerned about courtesy and friendliness of staff and expect a good customer service. Nearly 26% of the interviewees are concerned about the price difference and would prefer a low price with a good food quality. 20% of the respondents look forward to a good buffet meal for a reasonable price. Figure 22 below shows the customers’ expectations.The customer expectations the above analysis draws a conclusion that there is certainly a room for Indian village restaurant. People would like to try different food, they seem curious about new taste and cultural atmosphere of a restaurant. There are some stereotypes associated with previous experiences, but there is always a way to do things better. I also learned that today; few customers are sati sfied with just getting something to eat. Rather, they have come to expect higher levels of dining experience. Finding ways to create the right kind of dining experience to match the customer expectations is a growing challenge for every operator. Good food is not the only thing customers are looking for today. When they go for lunch they want a break from their work environment. They want to purchase and consume their meals in a place that offers a sense of life and excitement. To have satisfied customers, an entrepreneur must meet customer expectations. This requires being aware of customer expectations, without this knowledge, it will be difficult or impossible to meet and exceed the expectations. If expectations are not met, the customer will perceive the performance as inadequate and actions as insufficient. The questionnaire analysis was based on five important questions to know customer’s basic expectations but later additional questions can be added to the list to dea l with particular issues depending on the product, service, company and situation. Summary and conclusions                   This paper consists of three stages of starting a new business. All three stages are different but combined with each other; the first stage emphasized the importance of having a business plan; with the help of scientific theory. I, the author got to know that before we embark upon a new venture of starting a new business, it is wise to measure the health of the vision. The right vision will make the business plan alive and a reality. The first stage of this paper is about giving this vision a right direction, the form and the clarity according to the scientific theory. In the first part I learned that the right business strategy and tactics are important to make the vision come true. Different department develop the additional strategies, tactics, and systems to achieve their results and, ultimately the strategic objective of the company. I figured that vision alone is not enough for starting a business; there are basic factors which need to be observed before launching a new product.                     The second stage was implemented by benchmarking method. I did some surveys and interviews to observe the basic departments of successful businesses like pricing, location, products and promotion. I analyzed the related additional strategies which boost businesses and the importance of basic strategies. The questionnaire analysis helped to understand the opportunities and the possibilities. I got to know the customer expectations and the social behavior towards this project. It was good to measure these possibilities, keeping in mind the customer expectations.                  The third stage was implemented by scientific theory for Indian village restaurant, and described the basic elements of the concept. I analyzed the possibilities of market penetration, through the mission statement and goals, and discussed how the plan is so unique and genuine which so far no one is practicing. I also analyzed different elements like the standardization of food, the opportunities, strengths and weaknesses and defined the toolkit. I researched the ideas to create a good image, and how a good environment can participate in giving customers a sense of fulfillment and joy. This process needed a parallel study plan. First of all I had to analyze the scientific theory for starting a new business, and then to observe different ethnic restaurants and their environment food and location.                   Paper supervisor provided his guidance, and instructions towards making it more progressive and professional. Writing this paper has also enhanced my personal and professional skills; I learned to examine the health of issues more scientifically and more professionally, I further would like to implement my business plan in practice and will try to put the best foot forward with the restaurant business. During research I dined in many good ethnic restaurants and figured that entrepreneurs base their food business on satisfying products which return a profit. I gained new knowledge and learned that many people may take food business as an easy task, and would not go through conventional scientific theories of starting up a new business, yet many of these entrepreneurs are fruitful and learn by experience but in that case chances of success are surely at risk. The scientific theory for entrepreneurship was really helpful to widen the understanding that even when entrepreneurs start a new business regardless of a proper scientific theory, it still applies for them.                  I reach the following conclusions; firstly it is very important to have a business plan in order to understand the target market and the future of a business. A traditional business plan simply does not provide the results one deires . Every business strategy is different. A business plan based on a vision, enthusiasm and a purpose, requires a proper market research and planning. The success in the end relies on a good market research and a planning theory. Secondly by the analysis of current business trends in Finland I am positive about the progress of food business. I have seen different ethnic brand restaurants doing a successful job. This definitely sparks the interest and gives all the hopes and chances for survival to a new business. Thirdly many food providers show no concern with providing food according to the health standards, so this business plan is noble share towards the well being of human race. References Boston Consulting Group 2009. Annual report. Cameron Kim 2008. Positive Leadership: Strategies for Extraordinary Performance. City: Berrett-Koehler Publishing Limited. Dhanjal Beryl, Halliday Tony 2007. Insight Guides Pakistan, 3rd edition. City: Apa Publication GmbH & Co Publishing Limited. Fisher Alan, Chick Anne, Bifulco Antonia, Mellor Noah, & Mellor Robert 2009. Entrepreneurship for everyone, a student text book. London: Sage Publishing Limited. Grà ¶nroos Christian 2000. Service Management and Marketing: Customer Management in Service Competition, 3rd edition. John Wiley &Sons Publishing Limited. Immonen Jorman, Olander Ilkka 2007. The Ministry of Trade and Industry: Task Force for Promoting Immigrant Entrepreneurship. City: Edita Publishing Limited. Jeynes Jacqueline, 2002. Risk Management 10 Principles. City: Butterworth-Heinemann Publishing Limited. McDonald Malcolm 2007. Market plans: How to prepare them, how to use them, 6th edition. City: Elsevier Publishing Limited. Meldrum Mike, McDonald Malcolm 2007. Marketing in a Nutshell: Key concepts for non specialists. City: Butterworth-Heinemann Publishing Limited. Nissinen Vesa 2006: Deep Leadership. Talentu Publishing Limited. Source document

Ancient Roman Foods

During the times of ancient Rome and its glory days of ruling the world, the foods were the same as the lifestyle was: â€Å"simple and austere. † The people of the time were just simply not worried about feeling the need to eat fast and move on to better things than eating. They were significantly more concerned with enjoying the food sitting on the table in front of them and enjoying the moment. By enjoying their meals, they were able to enjoy the other components of their lives and from there, to essentially enjoy life to its fullest. â€Å"Carpe diem. Essentially, they enjoyed the most simple things in life. Nowadays, people are far more concerned with living a fast-paced lifestyle filled with luxury, money, and speed than tasting and savoring the many flavors present in their foods. Moreover, the foods during those ancient times were a lot healthier, consisting of mostly grains and vegetables. Now in our present society, while there is much more variety to the things we eat, there are also a lot more fats, greases, and various oils. Tons of present day traditions hold meat in the highest regard of any other food group. We enjoy that most meals include some sort of meat, and more often than not, a very large amount of it if not multiple kinds of meat. People hold barbeques where the main event is the meat being cooked on the smoky grill surrounded by laughter. The meat actually brings people together and leads to a feeling of belonging and happiness. In stark contrast, dining during ancient times rarely even had any meat at all. There are records of people complaining when they had to rely on meat to eat as opposed to their normal delicacies of delicious vegetables. They simply did not like the taste or texture. For people concerned with enjoying their food to the fullest, this is a terrible dilemma. It is not one our society can easily understand. We see it every single day on television, we hear it on the radio, and we create our own experiences of many children’s complete and utter distaste for various varieties of vegetables. Many children and people detest anything green, some children and people hate carrots for reasons of their own, and a few people and children despise all vegetables in general. In ncient Rome however, everyone simply loved vegetables. It was these very vegetables that were eaten the most often. Cato tells us that raw vegetables were often eaten with vinegar and cooked vegetables were often eaten with Olive Oil. These additions added flavor and were far more healthy than the additives with which we have made ourselves familiar in modern day. Additional contrast shows the additional fats present nowadays because of our society’s love for butter and many other additives that contain various fats, unnecessary carbohydrates, and other disgusting oils. Odd to think about for modern American’s is that Romans were not familiar with potatoes, wheat as from the America’s, and corn. We often see thee items present in most modern meals in some form or another. Almost every fast food meal from any fast food restaurant comes with French Fries unless another â€Å"healthier† option is specifically selected by the consumer making the order. The closest alternative during Roman times was bread, which was used for most traditions including wedding ceremonies and other important events to the people. Another American tradition includes that of consuming alcohol, sometimes so much as on the daily. Whether for a party or some sort of escape from reality in excessively depressive situations, people flock to the bars and night clubs periodically for an alcoholic therapy of sorts. In the past during those times, Romans would drink wine with every single meal, but it was not for the same reasons as are present in modern times. They enjoyed the wide range of flavors present in the wines for the same reasons that they tried to enjoy their foods to the fullest: they simply wanted to enjoy their lives. They would drink wine as frequently as present-day society enjoys soda, water, and tea when we go out to eat and even in our homes after grocery shopping. The increase in traditional use and consumption of bread also increased that of wine. In all reality throughout the decades, in history and in present, this makes sense. When you eat more bread, you are bound to be thirstier, and wine then comes into play as a quencher for that thirst. Especially during those times, the bread was excessively coarse and made of rough grain. It was far rougher than the grain with which we have familiarized ourselves with now. It caused a drying out of the mouth even worse than we are now familiar with. During the times of ancient Rome and its marvelous glory days of ruling the world, the foods were the same as the lifestyle was: â€Å"simple and austere. † The people of the time were just simply not worried about feeling the need to eat fast and move on to better things than eating. They were significantly more concerned with enjoying the food sitting on the table in front of them and enjoying the moment. By enjoying their meals, they were able to enjoy the other components of their lives and from there, to essentially enjoy life to its fullest. Carpe diem. † They enjoyed the most simple things in life. Nowadays, people are far more concerned with living a fast-paced lifestyle filled with luxury, money, and speed than tasting and savoring the many flavors present in their foods. Moreover, the foods during those ancient times were a lot healthier, consisting of mostly grains and vegetables. No w in our present society, while there is much more variety to the things we eat, there are also a lot more fats, greases, and oils. It was easier to live and let live during those times, and it can all be shown in their food and dining.

Court Observation Essay Example | Topics and Well Written Essays - 1250 words - 1

Court Observation - Essay Example The Courts are arranged in order to settle local disputes and keep the society in an ordered form. This is an enduring process which was initiated around more than six hundred years ago. Before attending the court, I contacted each court to get known to the cases and times that can be attended since in some cases youth are not allowed to attend. I reattempted to visit the court on 1st April’ 2013. As I reached the District Court, many people were waiting and there were signs posted on the doors of court rooms notifying the instructions for entrance in the court. The opening of the building was magnificent. Though I was known to the fact that the public is allowed to enter the court room, in order to avoid being intrusive, I decided to wait patiently in the Cashier line with hope that I’ll be provided assistance by someone. Soon, my hopes were fulfilled and I was escorted by an individual into the court room. The arrangement of the courtroom was plain. The court room did n’t have any police present as well as didn’t have any defendant's box. The judge was a white, middle-class, middle-aged male. The public was allowed to sit on the backside of the court room. I immediately looked around and attempted to get known with the surrounding. I found a few number of people waiting either by themselves or along with their attorneys on the bench-seats while few were seated in the jury box in jail uniforms. I got seated and adjusted my ears and eyes to initiate notes taking. The case hearings attended by me were about a car incidence. The case was comprised of claims from two parties countering one another. As usual the claim was made by the plaintiff who was unable to view the defendant car arriving and attempt to evade. To counter this claim, the defendant whose leg and lower back got injured due to the collision with the plaintiff’s car. I observed that within the court room, the judge examined both claims simultaneously for saving time and ensuring quick processing. Although the legal way of examining such claims is that each is examined separately but this procedure was not followed by the judge for saving time. As I got into the court room, I got a seat on the backside reserved for public, in front of the judge bench located at the other side of the court room. On my right side, the claimant along with her lawyer was seated and in front of the claimant, the Barrister was seated on a layer. On my left side, the defendant was seated along with his Barrister seated in front of him. Initially the claimant was moved to the witness stand so that both partied can examine him. The claimant told that she parked her car to the road’s left side and then went to a nearby shop to purchase her daily groceries. Later on when she finished her shopping, she came back to her car and attempted to get it back on the main road. However, while trying to get to the road’s right side, she was unable to notice the car of defendant on time, and consequently she was unable to stay away from them as she didn’t had enough time and the two cars as a consequence smashed. After her little comprehensive description of the accident, she was cross examined by both barristers who asked numerous questions in order to dig out the facts. When the plaintiff’s examination was done, the defendant came to the witness st

Michael Jordan Essay Example | Topics and Well Written Essays - 1250 words

Michael Jordan - Essay Example Michael "Air" Jordan is a fantastic jumper and slam dunker. He dominated the sport of basketball through the mid nineties. In 1992 the Bulls had a victory over the Portland Trailblazers; this made it their second NBA win. Michael Jordan was having a very rough time dealing with the loss of his father whom was shot in a robbery. He shocked the world when he retired from the NBA and went to play base ball for the Birmingham Barons. Michael Jordan was inducted into the hall of fame in September of 2009. His induction speech has been called anywhere between encouraging to deplorable. We all know Michael is a great basketball player. But, did you know he also has his own shoe line through Nike. He calls them Air Jordan's. Most of us love a good quote. I want to share one of Michael's favorite quotes with you before the essay comes to an end. "I never thought a role model should be negative." I hope this research paper has helped people learn some new things about Michael Jordan. The

Homeland Security Advisory System Essay Example | Topics and Well Written Essays - 750 words

Homeland Security Advisory System - Essay Example This efficient system is used to create structure and context for national discussion regarding threats that oppose the homeland and help in taking proper measures that can play an appropriate role in protecting the country. This system seeks to facilitate and inform proper decision that rate to various levels of government and to local citizens present at work and home (Loeb, 2007). This powerful system was launched on March 11th 2002, by Homeland Security Presidential Directive 3 as a way to secure the conditions after 11th September 2001. It has the initiative to provide a â€Å"comprehensive and effective means to disseminate information regarding the risk of terrorist acts to federal, state, and local authorities and to the American people." This was said by Tom Ridge, the assistant to the President for Homeland Security on 12th March 2002. However, the role of managing, implementing and developing the system was the duty of the U.S Attorney General (Loeb, 2007). On January 2003, a new department known as Homeland Security (DHS) started administering this system. Now, the decision to â€Å"announce the occurrence of threat conditions is performed by the Secretary of Homeland Security in consultation with the Assistant to the President for Homeland Security.† (Homeland Security Presidential Directive-5) The Homeland Security Advisory System that binds the services various levels of government and other private sectors. In this system, there are five Threat Conditions that identify the description of the threat by the color they have. Each level of threat has a subsequent color which describes the intensity of the expected attack. Each level; from highest to lowest, following is the colors: This proves that the higher the level of Thread Conditions is the greater are the chances of terrorist attacks. The terrorist attacks include both; the reason why the attack is occurring and the potential

Macro and Micro Economics and their Predictions for the Future Term Paper

Macro and Micro Economics and their Predictions for the Future - Term Paper Example Research has it that this growth began in the postwar period from 1955. Between this year and 1973, there was a rapid growth in the GDP at 8% but later, the GDP per capita was at 3%. Most of this growth has been attributed to the increase in the manufacturing sector. Various spheres of human development also improved greatly during this period, for instance; infant and maternal mortality rates declined such that by 1993 it was one of the lowest in the world. Some researchers say that over the past decade, Japan's economy has been stagnant due to poor population growth, debt, deflation and natural disasters. According to Buttonwood, however, the growth per capita over the last ten years is at 1.6% greater than that of the United Kingdom, Germany, France and even America (www.economist.com). Apparently, Japan has plans to start trans-pacific partnership trade to increase its economic growth. Another indicator of economic growth is the Human Development Index, currently in Japan; it is at 0.901, the 12th out of 187 countries. The purchasing power parity according to the wall street journal is 1$= 110.784 yen. The main industry in Japan is the manufacturing industry inclusive of electronics, automobile, biochemistry and optical media. Agriculture is not that well developed due to lack of farming land. These two industries provide the population with employment and according to the economist, in 2008, the ratio of job offers to applicants is at 0.59. However, the low birth rate is troubling this economy due to the high probability of lack of available indigenous workforce in the next few years. Japan is known to be one of the easiest and best places to do business due to its low tax rate. This is one of the members of G-20 countries, an upcoming economy. Currently, its economy has an expectation to expand by 8.5% (the Economist). The increase in the workforce is one of the reasons why there is a high expectation of its economic growth. The growing national income per capita has been seen to triple at a  percentage of 13.7% according to the wall street journal. Human development index in India is still questionable but expectations of improvement are very high.

Research how to prepare for an interview Essay Example | Topics and Well Written Essays - 500 words

Research how to prepare for an interview - Essay Example Several factors used to reach a salary level include the supply and demand of labor, education level and experience of employees, competition, geographic location and the organization offering the job (Krugman, 2007). When certain job markets demand a high supply of labor, but there is a shortage of enough qualified individuals to take them up, employers will offer the few available higher salary tags in a bid to attract and retain them. Those who possess the necessary knowledge, skills and experience, stand to receive a higher salary offer (Krugman, 2007). Another factor determining salary is the geographic location of the employees’ posting. For example, an organization may be having branches in various states, and a new employee is to be posted to a state different than the one the interview occurred. Such an employee will receive a higher salary to compensate his moving away from his home state (Krugman, 2007). Furthermore, geographically different regions have different living costs; thus different regions will offer different salaries for the same job and experience (Krugman, 2007). There are some states whose minimum wages exceed the federal minimum rate, and in those states, the employer pays whichever is higher. Employers also base their salary rates on what their competitors are paying. After running searches and getting an idea of what the competition pay, most employers will offer higher salaries in order to outbid them in acquiring the best skilled employees available. In cases where the government is the employer, government guidelines determine salaries. For example, the price of the bid or tender placed on the project for which the employee, or subcontractor, is being hired will play a part in determining their pay. Factors that cause salaries to differ within the same position include the industry, responsibilities, education

University of Wisconsin Admissions Essay Personal Statement

University of Wisconsin Admissions Essay - Personal Statement Example All skills that are necessary for one who ambitions to become a leader and not a follower in the future. These are skills and abilities that I did not realize I had until I became a member of the BBYO and found myself being asked to think about the kind of young leader that I could become. They called upon its members to strive towards becoming a national leader through the grassroots training that they offered. I dove into the challenge with excitement. I organized recruitment events in order to show the positive effect that our organization can have in their lives. All my hard work paid off as I was elected to the post of Regional Vice President for Communication (Northbrook chapter) , then programming (Overall, Illinois Chapter). Having been a ranking member of the BBYO for a number of years, I learned that life is not one person or race. It is about helping people reach their full potential in order to insure a steady flow of successful people in the future. We live in the land of opportunity. Unfortunately, not everyone knows how to get the best out of the possibilities presented to them. I know how to do that and I willing to share what I know with my fellow students. I plan to do this by working with the student government in mounting student mixers and career introduction seminars whenever it is possible. I am currently the youngest staff employee of Special Gifts, a Chicago based theater group that helps children with disabilities see that their handicap is not a hindrance but a gift that makes them special. I am truly saddened that I will be unable to continue working with them because theirs is a Chicago based group. But, I have plans of further spreading the good works of the group by founding a Madison community chapter. I hope, that once I am in a well placed position within the student population of UW, I will be able to find some students who would want to help further the cause of my theater

Moods of Poetry Essay Example for Free

Moods of Poetry Essay Poetry is a way of expression a speaker’s feelings and emotions into a literary work. All poems have unique tones and moods which show what the speaker feels when writing the poem, and what the reader feels when reading it. For example, â€Å"The Rhodora† by Ralph Waldo Emerson, â€Å"Sonnet XVII: Shall I Compare Thee to a Summer’s Day?† by William Shakespeare, and â€Å"Song of Myself† by Walt Whitman, all have the similar mood of happiness and vitality. In â€Å"The Rhodora† by Ralph Waldo Emerson, the speaker finds a flower that is unique in beauty compared to the rest of nature. This poem is written loosely in iambic pentameter with a rhyme scheme of aabbcdcdeeffghgh. In line twelve the speaker states â€Å"Then beauty is its own excuse for Being;† meaning that the purpose of the flower is to show beauty, and nothing more. â€Å"The Rhodora† provides the reader with a mood that is happy and uplifting and gives the reader a more respectful view of nature. â€Å"Sonnet XVII: Shall I Compare Thee to a Summer’s Day?† by William Shakespeare, is a sonnet which consists of 14 lines and is in one stanza. In line two the speaker writes â€Å"Thou art more lovely and more temperate†. The speaker is saying that she is more beautiful and gentle than anything he has ever seen. The speaker states that he loves her more than a summers day. The mood of this poem is uplifting and loving, making the reader happier.

Individual Rights Essay Example for Free

Individual Rights Essay When I am at my placement which is a day care centre for the elderly, I treat patients with respect; I do this by talking politely to the patients, knocking on the door before I entered patient’s room and asking them how they wish to be named (e. g. Mr, Mrs) To be treated as an individual: While I was at placement I treat everyone as an individual, I did this by talking to the patients and finding out about their interests and watching how they act. I did not treat all the patients the same. Just because 2 were diabetic I didn’t stop all patients having sweets. To be treated in a dignified way: I tried to maintain the patient’s dignity by taking them aside if they wanted to tell me something or closing the door behind them if they were going to the toilet. When the patients said or did something laughable, I didn’t laugh at them. To be treated equally and not to be discriminated against: Everyone at placement is different based on their religion, race, sexuality, disabilities or age. But I didn’t not discriminate them against this or treat them unfairly. To be allowed privacy: If the patients wanted privacy when I was with them during my time on placement I would have closed the door which would have blocked other people out from seeing into the room or would have gone outside the room with the patient where they could have privacy to do what they wanted. To be cared for in a way that meets out needs and takes account of preferences and choice: I take it into account what patients say to me and about their choices. If they wish to do a certain activity, I would have gone out of my way to do as they wanted. To be able to communicate using a preferred method: At placement I communicate in which method the patient wanted, if a patient wants to write on a piece of paper and have a conversation this way that is what we would have done. To be allowed access to information about themselves: When at placement patient information is confidential but if the patient asks something about themselves, they were give the information as this may have help them through something. To be safeguarded from danger or harm: Patients should always be in an environment which they feel safe in; they should feel like they are safe in the building and safe with the people caring for them. During my time at placement I have reassured patients when they are feeling unsafe and calmed patients when they are worried about their safety. An example of this; when patients see people entering the centre they worry about who they are and what they are doing here, I then reassure them.

Inequalities and Disparities in New Zealand’s Health

Inequalities and Disparities in New Zealand’s Health Sarah Jane D. Calamasa There is generally a relationship between wealth and health. Yet, queries occur about why and how some groups gain access to the social and economic means to live longer and healthier lives while others do not. In colonized countries, such as Aotearoa/New Zealand these mechanism have their roots in history.[1] To understand disparities and inequalities, we look at it in a different aspect; inequality is the existence of unequal opportunities and rewards for different positions within a group. While disparity defined as inequality that occur when member of the certain group do not profit from the other.These disparity and inequality were present in new Zealand based on their historical, social, economic and political aspects that have contributed between the maori and non-maori health status which has been evident for all of the imposing history of the country. Inequalities in health are attributed to the unequal distribution and unequal access to the social and economic determinants of health. Access to housing, education, employment and income all have an obvious impact on the wellbeing of the people, but health outcomes are also influenced by gender, geographical place, age and ethnicity.[2] To address inequality and disparity in current society of system, we have to understand and investigate the historical, social, economic, and political background. By doing so, we can give a wide variety of world views with different values and priorities.The first renowned interaction between Maori and Europeans occurred in 1769, at the time of James Cook’s expedition to New Zealand from Britain. In 1840 the Treaty of Waitangi, a formal agreement for British settlement and a guarantee of protection of Maori interests, was signed by representatives of the British crown and some of the Maori chiefs.[3] The Treaty of Waitangi is the main instrument through which Maoris have required to have their unique rights as the primitive people of New Zealand.The treaty’s intention was to protect and maintain the well-being of all citizens, and its health implications relating to processes of good government and view of participation and equity are significant. Since the 1970s, public awareness of the Treaty of Waitangi has continued to increase, primarily as a result of growing Maori aspirations for self-determination. In particular, it has been argued that the continuing disparities in health between Maoris and non-Maoris represent evidence that Maori health rights are not being protected as guaranteed under the treaty and that social, cultural, economic, and political factors cannot be overlooked in terms of their contribution to the health status of this group.In recent government health documents, the indigenous status health of maoris has been recognized, and the treaty of waitang i has been acknowledge as a fundamental component of the relationship between maoris and the government.However, the treaty has never been included in social policy legislation and there is a clear gap between acceptance of the treaty and translation of its aim into actual health gains for maori.[4] Along with understanding and challenging issues of power and demotion, a critical component of cultural safety education is recognizing the role of wider societal processes in maintaining health disparities between Maoris and non-Maoris through discrimination and racism..Social and economic factors are fundamental determinants of health inequalities; among them, income, education, employment, occupation, housing and racism.In 1998 the National Health Committee said it was important to improve the health status of the most disadvantaged groups because doing so was fair, benefited wider society and made economic sense.For example, school failure is more often experience in low socioeconomic groups, which in turn can lead to relatively poor paid work that is less secure and exposes people to physical and chemical hazards, as well as to poorer housing.[5] Shaw and Deed (2010) indicate that â€Å"November 1999 brought yet another change in government with a new structure and policy direction for health as the labour-Alliance Coalition was elected. Leading up to the elections the National Party declared that â€Å"health needs stability† and that they would be making no further policy changes, whereas, the labour party argued in their election manifesto that the national party had allowed the health system to be run down, privatized and commercialized. The public health and disability act (2000) changed the structure of health services to district health board 9DHBs)†. The government is reconfiguring the health and disability sector to improve the overall health status of new Zealanders. Local decision-making will also help to deliver the Government’s commitment to reduce inequalities and improve health status. District Health Boards will be responsible for the health of their local population.[6] An analysis of Maori health in the context of New Zealand’s colonial history may suggest possible explanations for inequalities in health between Maoris and non-Maoris, highlighting the role of access to health care. Two potential approaches to improving access to and quality of health care for Maoris are (1) development of a system of Maori health care provider services and (2) initiation of cultural safety education. Explanations for differences in health between Maoris and non-Maoris can be gathered into four major areas concentrating on socioeconomic factors, lifestyle factors, access to health care, and discrimination. These clarifications are not commonly limited, but it is useful to consider them separately while bearing in mind that they are inseparably connected.[7] Socioeconomic Factors-The significance of social environment in determining health has been established by the influential and continuing relationship between social and economic inequalities and poor health conclusions .Furthermore, survey outcomes obviously specified that undesirable health consequences are not consistently disseminated through the population.[8] Lifestyle Factors-It can be debated that lifestyle factors such as smoking signify one of the instrument by which socioeconomic factors affect health status. However, it has been understood that different lifestyle may be a justification to differences in health status between maori and non-maori. Access to Health Care-There is increasing indication that Maoris and non-Maoris vary in terms of admission to both primary and secondary health care services, that Maoris are less likely to be signified for surgical care and specialist services, and that, given the disparities in mortality, they obtain lesser than expected levels of quality hospital care than non-Maoris. Discrimination Specialists have been revealed to be less likely to advocate for preventive measures for Maori patients than for non-Maori patients, and Maoris may be less likely than non-Maoris to be mentioned for surgical care.[9] Shaw and Deed (2010) says that â€Å"Maori embrace distinctive ideas of health. Metge(1996) claims that although Maori concepts may seem to agree to western ideas, the resemblances are artificial, and while there may be overlap there are also significant differences. Maori conceptual meanings are compounded by pakeha cultural influences and generate debate about exactly what constitutes traditional customary maori belief and practice. Concepts of maori health are indisputably influence by the colonial experience articulated today with the crowns application of the treaty principles to health. Each tribe has a unique traditional concept of health that is shaped by their culture,language,geography of their land and their response to colonization.maori customs are dynamic and respond to change, but this does not mean that anything goes in maori society, because they must conform to basic and generic customary beliefs and practices (Durie, 1998)†. Child mortality and infectious disease, mental health and addictions, life expectancy, education and imprisonment – in all these areas Maori bear an unfair burden. Maori children are 23 times more likely than European children to suffer rheumatic fever Maori have 50% higher rate of mental illness than non-Maori Maori life expectancy is 8 years lower than European life expectancy One in four Maori males have spent some time in prison One in four Maori young people are unemployed Maori students make up disproportionate share of the children left behind by our education system.[10] The modifications between sex and gender needs investigating into the historical context in which understandings about gender have arose eventually. knowing that gender is a concept informed by social structures makes an chance to discover how gender is measured on a range, typically between masculine and feminine but with many mixtures in between.it is also important to recognize that traditional ideas about the gender are challenged and reframed as society improves. the idea of how power relationships show themselves in relation to gender has been discovered, in particular how power contributes to understanding of health, health inequalities and the way in which health services are delivered.[11] The significance of observing ethnic disparities over time has been confirmed by the Ministry of health (Ministry of Health 2007).Understanding better maori health and reducing inequalities are key intentions in numerous health and disability strategies. The capability to measure and observe maori health status, outcomes, and ethnic inequalities is essential to attaining these goals. Though the chasing of disparities are reduced. This embraces satisfying crown responsibilities, but also as maori communities have an ongoing interest and stake in quality data that allows for an improved and more complete understanding of health issues of interest and concern.[12] Some of the government’s main objectives, which monitors public sector policy and performance, is to minimized inequalities in education, employment, housing and health for all poor groups mainly for maori and pacific peoples and between men and women. The ministry of health’s formal requirements to contribute to the achievement of this goal is set out in its statement of intent (SOI), which is tabbed in Parliament with the budget.[13] As indicated by the ministry of health 2002.†District Health Board have a statutory responsibility for reducing health inequalities.(new Zealand Public Health and Disability Act 2000), which is reinforced through their main accountability documents-the crown funding agreements. These key health sector organizations have a powerful mandate to direct health resources as needed at the local level. District Health Boards and the ministry of health should negotiate and monitor service agreements with providers in such a way as to ensure service provision reduces inequalities in health†. These changes give us a selection of world views, with dissimilar morals and significances. The numerous groups may view health differently, each influenced by their collective experience, their customs and beliefs and their place in society. To increase health and reduce health inequalities, we must appreciate and value these dissimilarities and work with people to address their health priorities as they define them, in methods that will work for them.[14] Maintaining optimal health is a goal within society to provision the welfare of people and societies. There are number of elements that influence on it and may result in inequalities. There is overwhelming evidence that, within Aotearoa/NewZealand population live with disability. Government policies have been established to monitor accomplishment in addressing health and disability needs and redressing differences through society.[15] Minimizing inequalities in health proposes principles that must be beneficial to whatever arrangements we commence in the health area to assure that those activities advantage to overcome health inequalities. We should be enterprise the source explanations of health inequalities, the social, economic and historical factors that regulate health. We must directing material, psychological and behavioral issues that enable the impact of fundamental issues on health .We should assume definite actions within health and disability services and diminish the influence of disability and illness on socioeconomic position.[16] Concluding the gap in a generation approves that achievement in the social areas affecting health is important if the health status of different groups of people is to be made equal. The main endorsements are putting main importance on primary child growth and education. Cultivating living and working conditions, creating social protection policy supportive of all and creating conditions for a successful older life.[17] References: Shaw, S. Deed,B.(2010).Health and Environment in Aotearoa/New Zealand.South Melbourne victoria Australia:Oxford University Press Ellison-Loschmann,L.Pearce,N.(2006).Improving access to healthcare among new zealand’s maori population.96(4)612-617 Ministry of Health.(2002).Reducing inequalities in health.wellington new zealand King,A.(2000).The new Zealand health strategy discussion document.Ministry of Health Ibid. Ellison-Loschmann,L.Pearce,N.(2006).Improving access to healthcare among new zealand’s maori population.96(4)612-617 Maori bear an unfair burden of the impact of inequality.Retrieved from:http//:closertogether.org.nz/maori-and-inequality. Shaw, S. Deed,B.(2010).Health and Environment in Aotearoa/New Zealand.South Melbourne victoria Australia:Oxford University Press Cormack,D.Harris,R.(2009).Issues in monitoring maori health and ethnic disparities:an update.University of otago.7-8.Retrieved from:http://external-file/ethnicity%20%.pdf. Ministry of Health.(2002).Reducing inequalities in health.wellington new Zealand Ministry of Health.(2002).Reducing inequalities in health.wellington new Zealand Shaw, S. Deed,B.(2010).Health and Environment in Aotearoa/New Zealand.South Melbourne victoria Australia:Oxford University Press Ministry of Health.(2002).Reducing inequalities in health.wellington new Zealand Public Health Association of New Zealand(2008).Health Inequalities.Retrieved from:http://external-file/PHANews0810.pdf.2 [1] Shaw, S. Deed,B.(2010).Health and Environment in Aotearoa/New Zealand.South Melbourne victoria Australia:Oxford University Press [2] Ibid. [3] ibid [4] Ellison-Loschmann,L.Pearce,N.(2006).Improving access to healthcare among new zealand’s maori population.96(4)612-617 [5] Ministry of Health.(2002).Reducing inequalities in health.wellington new zealand [6] King,A.(2000).The new Zealand health strategy discussion document.Ministry of Health [7] Ibid. [8] Ibid. [9] Ellison-Loschmann,L.Pearce,N.(2006).Improving access to healthcare among new zealand’s maori population.96(4)612-617 [10] Maori bear an unfair burden of the impact of inequality.Retrieved from:http//:closertogether.org.nz/maori-and-inequality. [11] Shaw, S. Deed,B.(2010).Health and Environment in Aotearoa/New Zealand.South Melbourne victoria Australia:Oxford University Press [12] Cormack,D.Harris,R.(2009).Issues in monitoring maori health and ethnic disparities:an update.University of otago.7-8.Retrieved from:http://external-file/ethnicity%20%.pdf. [13] Ministry of Health.(2002).Reducing inequalities in health.wellington new Zealand [14] Ministry of Health.(2002).Reducing inequalities in health.wellington new Zealand.6 [15]Shaw, S. Deed,B.(2010).Health and Environment in Aotearoa/New Zealand.South Melbourne victoria Australia:Oxford University Press [16] Ministry of Health.(2002).Reducing inequalities in health.wellington new Zealand [17] Public Health Association of New Zealand(2008).Health Inequalities.Retrieved from:http://external-file/PHANews0810.pdf.2

Im Sorry that I was an Ass :: Love Letters Dating Email Relationships

Dear Tabitha, Hey, I am sorry that I was an ass to you for the past couple of days that I was with you. I am sorry and I hope that you will forgive me. I will write you and call you whenever I have time to enjoy talking with you, okay? I just want to explain exactly why I was acting so mad and pissy to you for the last couple of weeks, I know I probably shouldn't but I have to be true to you. I was just so cared and worried that you will not have the same love for me when I come home to you. I know that I shouldn't have acted like that and that is why I am truly and deeply sorry for making you hurt on both the inside and outside, but you must believe that my love for you will either stay the same or grow because without you I am lost. I should have told you all of this before I left but I did not want to see you cry anymore or be hurt with me watching because I can't even stand to watch that. So for all the pain that I have caused you, I am sorry. Believe me, I do love you and I never meant to hurt your feelings. I am very sorry for that but right now I can't stop thinking about how much I actually love you. I don't know if you have been thinking about it, my guess is that you probably have and you might have even cried. To tell you the truth, if I could cry about it I probably, would because I get watery eyes just thinking about how beautiful you are and how happy I am with you. I love you with all my heart Tabitha. I love you so much. It hurts me to sit here thinking about you and knowing that I will not be able to see you for 14 months. Even after talking to you twice today I came back to my room, set out our picture, and I became emotional just looking at your picture and thinking about you.

Rev. Richard Johnson :: essays research papers

Reverend Richard Johnson In a land intended to be dumping grounds for Britain’s moral filth, Reverend Richard Johnson worked hard at laying the foundations of Christianity in Australia. Born in 1757 at Welton, England, he was educated at Magdalen College, Cambridge. He graduated with a BA in 1783, and was appointed a deacon and priest by the Archbishop of Canterbury in 1786. Only five months before the First Fleet set sail, Richard Johnson was recommended and approved for the position of Chaplin, to establish the Church of England in Australia. Governor Phillip saw Johnson’s job as a "moral policeman" to the convicts, but the chaplain viewed his position as a door of opportunity to preach the Gospel to the "dregs of humanity." His work began even before the ship landed, and his moral nature displayed. Johnson found the ship's company very disrespectful and profane and targeted this in his teaching. On the following Sunday it was noted that for days afterwards their behaviour had improved. On Sunday the 3rd of February 1788, Johnson preached his first sermon to a crowd of both soldiers and convicts. Being a result of the Evangelical revival in England, Johnson laboured for their salvation and tried to encourage goodness in them. He requested the help of the Society for Promoting Christian Knowledge, who provided him with 4200 books in total for the new colony, including Bibles, Testaments, Prayer Books, Catechisms, Psalters, and religious booklets against common sins. His job was not an easy one as he was meant to carry out many duties placed upon him by the Governor as well as the mission of his own. Johnson’s duties included officiating at hangings and acting as magistrate when needed. In the first five years, he conducted 226 baptisms, 220 marriages and 851 funerals. One of Johnson’s obstacles was the lack of support he received. He and his wife, Mary, lived in a cabbage palm hut for the first three years while the Governor had two mansions. Many times his family was short of food and in addition to his regular duties; he worked on his farm to provide for his family. Richard Johnson was a compassionate man who even took an Aboriginal girl, who had contracted smallpox, into his home for several months. This trait made Australia appear as a destination unsuitable for him, but at the same time, he was the best man for the job.

Giving Credit Essay

Abstract In this assignment we compare the lives of two men that created inventions that changed the world we live in. Throughout their careers and success’ they had hurdles to jump and become innovative thinkers to create futures in their challenging industry. Great men and thinkers can move mountains and open paths to new industries. Giving Credit Where Credit Is Due As entrepreneurs in a growing world of technology and change Andy Grove and Michael Dell pioneered the industry. They were innovators, visionaries and industry leaders in their fields. Andy Grove envisioned change to create faster and more productive ways to utilize the way we process information. As an immigrant he passed through the walls of terror in his home country of Hungry which was facing many issues of destruction that the Nazi’s enforced. He fled to the United States in the 1960’s to create a better life and future for himself. Andy established a small company that he called Intel which created an immense new future for the computer technology. His contributions awarded him the esteem acknowledgement as Time Magazine’s person of the year. He pursued his dreams as all inventors to create products and progress in the ever-changing need for new technology. Andy Grove created the chip and the microprocessor that allowed information to be processed much faster and smaller in size. Mr. Dell also an inventor at an early age set up a laboratory in his dorm room while attending college to create his personal computer. His success with the personal computer caught on quick because he used a direct theory to include his customer in the structure of his product. Michael Dell believed that understanding his customer’s needs and issues would enable Dell to create good competitive products. He believed that cutting the middlemen out of the sales market would allow him that advantage. With that direct approach Dell was able to endure many obstacles as well as the recession that created market crashes in the early 2000’s. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business) Both Andy Grove and Michael Dell endured much criticism from competitors  because of their business approach and products and business logic. Mr. Grove instilled paranoia in his corporate CEOs so that they could become fearful of being caught off guard. Mr. Dell used his customers to create standards that would give him the leading edge over his competitors. Both were accused of manipulating the industry and deceiving the product consumers. Intel was accused of creating an inferior product that put fear into the consumer to believe the chips that were being used would create disastrous failures to the products who endorsed his chip. Dell had a simple approach to create sales and marketing by lowering the cost of his product by cutting out the middlemen which made him more competitive and viable to sustain the economic downfalls. His competitors accused him of lowering his cost so as to drive the market sales away from the non profitable companies. Both Mr. Grove and Mr. Dell used simple methods to approach the needs and creativity of the growing markets. Andy Grove made sure that being too comfortable with the products that his company offered just wasn’t going to be enough. He looked ahead to keep creating new products that would soon be replaced by a growing need for better technology. Mr. Dell never doubted his approach to keep his overhead down and modeled his success on a customer based product. He believed creating his product for the customers rather than just offering his product without realizing their valuable input. Their similarities are based on what the customer and technology needs to sustain a profitable and sustainable future. They share innovative ideas in product development and customer based satisfaction. They differed by the way each approached the markets, Intel needed to create a superior product sooner and more often to keep up with changing technologies. Dell used the customer to create products based on the user need. Each approached their core values of business and what works for them to create value and sustainability. Dell had the market share by using the internet to generate sales through machine to machine based sales and conserved his manpower to keep the cost of his product low. Intel spent many hours of research and product development to create new and innovative ground breaking products that led the industry standards. Mr. Grove believed that being complacent would drive him out of the industry and eventually close the doors. He encouraged his CEOs to listen to his sales team to find out the needs of the customers Andy Grove referred to those individuals as â€Å"Cassandra’s† that would pass on valuable customer feedback. His pushes to create paranoia made Intel strong and create rather than become comfortable because Grove feared that waiting for the market to fail made Intel week. Mr. Dell believed that his customers gave him the strength to survive and customize his business to their needs. Dell never overstocked and always built their product to order. Dell realized that over burdening their inventory would devastate their ability to keep costs down. Dell learned from their mistakes like the Olympic brand which compromised the need of customers and their ability to utilize technology threatened the Dell line of products. Dell made efforts to speak to the public and hear what they had to say and put that information into their products. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business) Both of these pioneers created a wealth of knowledge and bridged the technology industry to what is today. Innovation is the foundation of the industry and creating new and exciting products that can be user friendly and affordable make profits. Both of these two companies are very profitable and determined to create intelligent and appealing industries. The changing markets constantly demand new and better technologies that will enable us to accelerate computer speeds and retain more memory without absorbing higher prices and engineering. References American Psychological Association. 2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. (Krames, Jeffrey A. What the Best CEOs Know: 7 Exceptional Leaders and Their Lessons for Transforming Any Business)